Category Archives: Client websites

bluetree christmas tree image

Fresh Air and Fun in Portishead in Christmas Week

Want Some Fresh Air and Family Fun Over Christmas?

bluetree christmas treeYou may know that BlueTree is the tech part of the Visit Portishead partnership.

This Christmas, Visit Portishead needs help with one project and wants to promote another. The first is a crucial community resource that everyone should know about, the second is a bit of fun for all the family, a free-to-enter competition, with lots of fresh air and great prizes.

So gather your families, get out around Portishead, and use up those Christmas calories!

Portishead Lions Public Access Defibrillator Project

You will have noticed some of the green defibrillators popping up around the town. They don’t just “pop up” of course. A lot of hard work goes on behind the scenes.

In fact,twenty-six devices, available 24/7, are now distributed in and around Portishead, most of them provided by the Portishead Lions project. A still-growing resource, they’re known as PADs, Public Access Defibrillators, and AEDs, Automated External Defibrillators.

Now, if you need one, you’re going to be in a hurry. The quickest way to find one is to dial 999 and the operator will direct you. However, if you’re familiar with their locations, you can start running in the right direction whilst dialling, and save valuable seconds.

There’s a new defibrillator map on Visit Portishead. They want to make sure the map is correct and complete, so they need people to test it. If you’re ever near one of them, please will you spare a minute to check the map is correct?

  • does it it take you to the correct place?
  • can you improve the directions?
  • can you take a more useful photo?

If you spot an error,  can suggest an improvement, please click the Feedback link, bottom right on the page, and report it.

Portishead Christmas Picture Quiz

It’s free to enter and will help you and your kids, not to mention the dog, Granny and Grandpa, burn off those Christmas calories. And you may win prizes!

Twenty photographs of things around the town, and a question or two about each one. The aim is to get residents, new and old, young and old, to explore places they haven’t been before. It runs until midnight on New Year’s Day, so there’s plenty of time.

Enjoy it at Visit Portishead, the information resource for residents and visitors. Just tap or click the banner at the top of the page.

Love to hear what you think!

The Importance of NAT on Your Website

website legal graphicNAT or NAP, Your Website May Not Be Legal

Whilst looking for an example to show a possible new customer, I noticed one client’s website was missing the company name and address.

You guessed it: NAT – Name, Address, Telephone number. Or NAP if you drop the “Tele”. AKA Business Information.

On this page you can read about:

  • legal requirements for showing NAT on your website
  • why you probably need it anyway
  • how to stop hackers scraping it
  • how to maintain it with BlueTree CMS
  • what to do next

Rules for Business Information on Websites

Your website is an official business document, like an invoice. According to the Companies Act (2006), whether your business is incorporated or not, with one exception, your website must display your Company Information. The actual information required varies by the type of registration, but all include:

  • the registered name or trading name
  • registered or trading address
  • registration number and place of registration (if registered)
  • sometimes, trade organisations to which your business subscribes

The only time this doesn’t apply is for unregistered sole traders, trading under their own name. However, it’s still worth including because:

  • in these internet rip-off times, it helps to prove your business is real
  • search engines use it, among other things, to decide your site’s “authority”, so it affects your position in search results
  • business directories, a useful SEO tool, use it to qualify their listings and some won’t list you without it

business info block from BlueTree CMSMoreover, it’s very easy to do with BlueTree CMS – and to protect that important data from web crawlers that generate spam.

BlueTree CMS has a spider-proof, “Business Information Block” feature that handles your name, address, and phone number.

NAT Tips

Get this right at the start and you won’t find that, later on, you have a big review exercise that you’ll never start because it’s too big and too boring.

  1. always use your full trading name, including the “Ltd” bit
  2. make sure your information is consistent everywhere on the internet

You may not be too worried now, but at some time you’ll see competitors above you in search results. If you don’t get all this right, search engines may penalise your website, or maybe not display it at all.

  • Domain Registration: search engines check the Business Information on your website against that of the “Registrant” in your “whois” data
  • Business Directories: search engines check against other sources, too, including directories like Yell, Thompson Local, and 181
  • Correct Business Information: a search engine may prefer to display your business information, perhaps wrongly, from its favourite directory if the version on your website is different

Web Crawlers and Spam

Whilst it’s largely irritating, not dangerous, spam is  a big time-waster. Worst case, someone may use it to steal your business identity.

Don’t just type your Business Information into your web pages. Make sure your CMS protects it from “spiders”, the computer programs hackers write to crawl the web and collect such information.

How to Spider-Proof Your Business Information

website settings dialog in BlueTree CMSFirst enter your NAT, just once, in the Sitewide Settings panel.

The CMS will use the data to display your pretty Business Information Block, like the one at the top of this post. It contains:

  • the trading name
  • your address
  • your phone number: click to dial on a smartphone
  • your email address: click to open a new mail with your address in the “To” field
  • optionally, a thumbnail Google map, centred on your postcode, which opens full size in new window, when clicked

You need only display your full Business Information in one place, but you may want to put NAT, in whole or in part, on several pages, to make it easy for customers to get in touch with you. You can include this block, as many times as you want, anywhere on your website, by typing,
—-Contact—-
on a separate line, just like that, with no other characters.

And, anywhere on your website, even within a paragraph, if you type that same telephone number with no spaces, BlueTree CMS will convert it to a clickable link, hidden from web crawlers. It will do the same with your email address.

Your Business Information Is Safe

Whilst humans will be able to read your Business Information, web crawling software will not. There’s more than one benefit:

  • less spam and fewer time-wasting phone calls
  • the information is consistent across your whole website
  • if it ever changes, update it only once and all your pages change immediately

What to Do Next

Disclaimer: We are not lawyers. We offer the information on this page in good faith but please don’t rely on it. Take legal advice.

1. Establish Requirements for Your Type of Business

Registered businesses must display more than this basic information. The requirement for partnerships is different from that for limited companies, for example. Search for a phrase containing your registration type, e.g.

website business information required for [registration type] site:gov.uk

The “site:gov.uk” parameter will ensure you see results from the UK Government (apart from the ads), just to be on the safe side. If you omit it you’ll see results from solicitor websites, too, which is fine but maybe not definitive.

2. Check Your Domain Business Information

Often forgotten, your domain registrar holds a copy of your Business Information. Check yours by typing your web address into this page at whois.com. The registrant (hopefully you) is able to change this if it’s wrong.

3. Check Your Business Information Elsewhere

This is the subject of our second post in this series. If you’d like a notification when it’s published, please sign up using the “Find this useful?” button, bottom right.

References

  1. Companies Act (2006)
  2. Online domain registration check
  3. What to do if your domain registrant isn’t you