Reviews Are Good For Business…
The most important reputation-enhancing item is a compliment from a happy customer. That’s why we usually include them on websites.
… But They’re Hard to Come By
A happy customer will often leave a meeting with the intention of leaving a review. However, back at the desk there’s always a stack of things to do and your review usually drops off the list after quite a short time.
Make it Easy to Do
Google has simplified the way we ask for reviews. Now, all you have to do is to send your happy customer a link to your Google My Business – or GMB – page, and ask them to scroll down to the “Write a review” button. Google will help and encourage them to do the rest.
(Don’t have a GMB page? It’s easy and free to get one. Click here to see how.)
You can send the link in an email or include it on a web page, with suitable anchor text (the phrase “Click here to see how” above is anchor text).
How to Find Your Link
TIP: Google will notify you when anyone leaves a review. Always leave a nice reply – it’s your opportunity to impress a potential customer. And anyway, it’s polite to do so, isn’t it.
Two More Things
- You’re not supposed to offer rewards. Some people do, but if a competitor were to report you to Google, your website and GMB page could disappear from search results. Might be temporary, might vanish permanently.
- Don’t worry if you receive a bad review. Reply with an apology and an offer that puts things right. Few of us get things right 100% of the time, as anyone who ever made a mistake will tell you.