E-Christmas Card Reasoning
E-cards seem like a cop-out to traditionalists, fine for a later generation. This can be true if you send the same card to everyone on your mailing list.
However, by sending a personal message with each card, you find a little time in your busy life to keep in touch with people you like and respect. It’s the same as sending a physical card by post, except that:
- it’s kinder to the environment, using less paper and fuel;
- it saves you money, in cards and postage;
- it saves time and fuel, as you don’t need to go buy and post them.
Now you can donate the money you’ve saved to your favourite charity!
Our e-Christmas card is personal, one for each recipient. We send individual emails, with a link to a single page containing a general message for all recipients. We personalise it using a “to=” parameter. If you click this link, you’ll see an example.
We can change some of the text on the web page using our Content Management System, or CMS, but it changes for everyone. The individual message is in the email and the parameter.
Make Your Own
The “to=” parameter is too complex for the CMS. However, you can easily make an on-line e-card of your own, and keep the personal message for the email.
We’ll post more on how to do this later.