SEO: BlueTree Staged Approach
Introduction to Search Engine Optimisation
Search Engine Optimisation, or SEO, is what you do to make search engines like your website. When someone types a query, if Google thinks one of your pages matches it best, they'll put it at the top of the results.
We tend to say "Google" when we mean "Search Engine", but there are others. Google is by far the most popular, so that's where we focus our efforts. Optimisation done for Google can have a similar effect on other search engines.
Getting your web site onto search engines’ page 1 is usually a long-term project. You might be lucky and find that only the first stages of this process are necessary. Sadly, Murphy is usually in control and once you embark on an SEO project you will probably need to stick at it.
So, SEO takes a lot of effort; it takes a long time; it is usually expensive. But read on...
BlueTree clients are SME’s, based mainly around Bristol, and surrounding counties. Most have local target markets. Whilst it is often true that SEO is expensive, these factors can work in their favour, and keep the costs down.
Many other factors influence the cost, including:
- Number of competitors and how good they are at SEO;
- The size and content of your website;
- The amount of effort you're prepared to put in;
- Whether you are a local, national or global business.
Consequently, we have evolved a staged approach to make SEO affordable for SME's.
Staged Approach to SEO
We use a staged SEO plan, with action lists tailored to each client. This helps keep costs down: you only pay for what you need. You can further reduce the cost by taking on some of the work.
Even so, the cost can prove too high for a small business. Our website clients can view our SEO Hints and Tips, which help you do it yourself. It's not that difficult if the conditions are right and we'll tell you if they are.
Everyone else can read our SEO Progress Blog, which plots our own ride to page one. It's not an easy ride for us because our competition is very strong, and we have some history that gets in the way. What history? Follow the Blog and all may be revealed!
Local SEO, Portishead, Bristol
We're based in Portishead, near Bristol. We like to meet our clients face to face. This helps us understand their business and do a better job.
If you live within a reasonable drive of Bristol, please call us to talk about your Search Engine Optimisation requirements. 0117 339 0095, or contact us.