The new iPhone 5 will ship this Autumn with new operating software. It could upset your local search marketing. iPhone 5 will have new maps, developed by Apple, maybe with a 3D mapping feature. Up to now they’ve used Google Maps.
What does this mean for your website and SEO?
Well, your Google Places Page won’t display on new iPhones ands iPads after the launch. Instead, we’re told, Apple will get its local business listings from Yelp, a global Internet directory. Maybe old devices will be upgraded, too.
So, be sure to claim your Yelp business listing now, if you haven’t already done so!
If you have claimed it, make sure it complements your website and and Google Places page, and that you’re happy with the content.
Don’t use Google Places? Get started here.
More on this in our later Apple Maps post, after implementation.
Local Internet Search
Rapid growth means Portishead is filling up with business people. With young families and demanding jobs, they tend to be cash rich and time poor.
When such people want something, Google is probably their first port of call.
They may well search using a mobile phone or tablet. Tablets are becoming more popular with businesses. These devices announce their location to search engines, which list local results higher, when appropriate.
With Google Places you can promote your business using a free web page. It doesn’t take very long and it’s easy to make your business stand out from the crowd.
On your Google Places page you can,
- describe your business and your unique selling proposition (USP);
- display up to ten photos of your products, people, shop, anything really;
- state your opening hours and payment options.
More important, you can choose the categories in which your business will be listed. Google will list your business whenever someone searches for them around your location.
It’s dead easy: go to the Google Places home page and log in using any Google account. If you don’t have one, we’ve more advice here.